‘People Just Do Nothing’ is a ‘mockumentary’/sitcom centred around a trying pirate radio outfit. The programme premiered on BBC Three’s online service after the channel made the transition from standard broadcast to operating online through BBC iPlayer. During the programme’s current three-year run it has generated a great amount of critical acclaim and mass appeal, earning showtime on BBC Two, and the new fourth series earning a spot on BBC One Saturday evenings.
Initially, I would’ve thought at first glance that the programme’s target audience would be 16-25 year olds in the C2DE demographic, with an interest in Garage music and stereotypically ‘Urban’ culture. However true this may be, so many aspects of the programme appeal to audiences in a perhaps older age range, audiences that stereotypically wouldn’t find this type of programme on their radar. If I were to compare this to the E4 programme, ‘Youngers’, a drama that centres around trying to ‘make it’ in the urban music scene, despite the programme having minor instances of comic relief, in comparison to ‘PJDN’, it has a more serious tone to it, initially it was marketed to the 16-25 year-old demographic, and upon initial airing was very successful with the viewer ratings, however this declined quite quickly, ending it’s short two-year run.
What sets ‘PJDN’ apart from the plethora of serious programmes of a similar theme is it’s satirisation of what some may consider a perhaps not fully understood subculture, it stays true to it’s ‘mockumentary’ genre, in particular, a common factor, a character’s blatant delusion, evident with the whole cast to varying degrees. The character, Chabuddy G, in a particular scene in which he has a date at his own cocktail ‘bar ‘and asks his date to pay the bill, despite owning the ‘establishment’, all the while bragging to the interviewer how well the date went, this type of delusion generally works very effectively and is found amusing by a many audiences, specifically with older target audiences, ‘PJDN’ can be seen in some ways as a modernised ‘Spinal Tap’, which again, despite revolving around the heavy metal subculture, it proved to be successful with a many audiences as well as it’s initial target.
The ever-growing success and eventual slot on BBC One is a clear indication that ‘PJDN’ is a programme that reaches and appeals to a wide range of audiences. To quote Jamie Clifton from Vice, “You don’t need to know anything about garage to get it; the humour is in the hopelessness. You laugh at their failures, but it’s a weird kind of schadenfreude because every character is so endearing you want them to succeed, not relentlessly embarrass themselves in front of a TV crew.”
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‘Fighting Talk’ is a radio debate show that airs on BBC Radio 5, led by presenter, Colin Murray. The show focuses on sports and current affairs, the show plays out similarly to TV panel shows like ‘A League Of Their Own’ and ‘Mock The Week’ (FT did have a brief three-episode appearance on BBC 2 in 2005). Using the same ground rules that points are awarded to an individual if they are able to make an informed, witty, passionate, and comedic statement. As well as that points are able to be deducted if any of the individual’s statements lack any of these qualities. The panel guest formula consists of two broadcasters/journalists, a comedian and sportsperson. Which as I will later explain, allows the topics discussed to be shown from a broader range of perspectives, allowing the programme to appeal to a wider range of audiences that are perhaps not sport-oriented.
The show’s proposed target audience to me would be males aged 18-30, solely based on the fact that the programme is sport-oriented, however I also believe that the content of the show has capability of reaching other audiences that aren’t stereotypically associated with following sport, this is made possible through it’s comedic, ‘panel show’ approach. Many of the topics revolving around sports personalities and stories or ‘tales’ about them from tabloids and hearsay. A great example I found from the episode was Greg Brady’s mentioning of NY Yankees player, Derek Jeter’s high profile dating history, as well as Liz Kershaw’s tale of F1 Racer, James Hunt’s apparent bedding of five thousand women. These statements provoke curiosity in audiences and from a long history of sports personalities being featured on tabloid newspapers for perhaps the wrong reasons, it’s a tried and tested formula that sparks interest in audiences outside of the sporting circle.
The fact that the show is carried through guests of different backgrounds and locations (the American guest on Skype) putting forward their different opinions in a generally comedic and witty manner, is very comparable to Sky’s ‘A League Of Their Own’ that proves to be popular with a wide range of audiences, of which some are not stereotypically sport-oriented. The use of including guests of non-sport-related backgrounds as I’ve mentioned previously, gives the programme opportunity to gain the interest of more audiences, as opposed to perhaps the slightly more sport-oriented programmes like ‘talkSPORT Radio’ and the even more sport-oriented Sky Sports’ ‘Soccer Saturday’, that caters to more what sport-oriented audiences would say “what actually matters”.